10 Biggest Mistakes in Influencer Marketing
Marketing in the digital world has gone beyond just promoting advertisements on Tv and radio to social media and much more. It has evolved into a dialogue from a monologue of just brands dominating the advertisement space. Brands are investing in heavy finances to get these strategies right and attract the majority of the people. Influencer marketing a segment of strategy, branding and social media has turned the tables on for brands making them stronger day-by-day. But brands while trying to beat the competition, make some mistakes while using influencer marketing to target huge audiences. Let us look at some of the most common mistakes brands make. Mistake 1: Treating influencer marketing as a sales strategy If you expect your influencer’s engagement to directly convert into sales, you are wrong. Influencers help you with marketing and working with them should be a part of your strategy making. To accomplish revenue, one of your advertising division’s destinations is to...