Online Reputation Management - How Negative Google Reviews Destroy Google Rankings

 

     In the previous post on how to improve your Google SERP ranking, we talked about practices that could get you to the coveted top result of the world’s largest search engine. We covered SEO practices and how to publish SEO friendly content. These were all internal factors.

As we may like it or not, external factors also come into play in your website’s ranking on Google and other search engines. So, today we are going into the details of how some external factors- particularly negative Google reviews have the power to tank not only your search engine result page rankings but also your entire business.

 

How Do Negative Reviews Affect My Business?

Excessive negative reviews that are posted online by trolls are not distinguished from authentic ones and are hence available for everyone to see. These posts on Google reviews are the first things that pop up on a Google SERP when a potential customer searches for your business. And research suggests that negative reviews can turn away consumers by as much as a staggering 92%!

People on the internet in the modern era are inclining more and more towards businesses that have a solid online reputation. Millennial consumers are drawn to businesses that have a good social media image. Online reputation management is a must for any business that wants to survive in today’s cut-throat competition

Negative Google reviews have the potential to destroy an online business as customers are drawn to websites with a good rapport. Not only that, Google also doesn’t support businesses with low ratings on their SERP as it follows the model of “fewer people like it, so fewer people should see it”. In short, negative reviews are a real threat to an online as well as offline business alike as most customers come across a product or service online, mostly through Google.

 

Do Negative Reviews Really Decrease My Google SERP Rankings?

As mentioned above, Google follows the mantra of popularity. That is if more people like it then it should be made available for more people. Not only do negative reviews affect your potential user base, in some cases, it has to lead to Google black hatting websites due to poor Google reviews.

Your SERP can be severely affected by negative reviews on Google and it can lead to a huge dent in your business. Negative reviews removal should be a priority of a business as it can destroy its SERP ranking and consequently its customer base.

 

What Can I Do To Counter And Remove Negative Reviews?

Well, there is an option through Google to contest the validity of a negative review but that is tedious and often unreliable.

One option could be to utilize SEO friendly practices and update your meta description in such a way that true reviews pop on Google’s SERP when a consumer searches a keyword that matches your business.

But by far the best option to counter such a ‘dangerous nuisance’ would be to hire experts. Experts that are well versed in search engine reputation management and negative reviews removal. Battling excessive negative reviews to improve your online reputation is time-consuming but also difficult. So it’s best if you hire professionals who can do the job for you while you focus on your main business.

 

How Can Onlinereputationmanage.com Help?

Online Repuation Manage specializes in search engine reputation management including Bing, Yahoo, and especially Google. We have proven our market and have satisfied over three hundred clients through our SEO skills.

Onlinereputationmanage.com has in-house SEO experts that can remove negative reviews from Google through their SEO and online reputation management skills. ORM has worked with small businesses and brands as well as large corporations. We have plenty of experience under our belt and understand the problem completely. Through our such thorough understanding, we can provide our customers with exactly what they want, when they want, and how they want their online reputation management.

We offer plenty of services like negative reviews removal on Google, search engine reputation management, and Google review management. Check us out for more ORM services and follow us on our socials to know more!

Online Reputation Manage – How To Increase Your Google SERP Ranking.

 

  It is common knowledge that to build a solid online business, you need to have a wonderful website. But what people forget is that a good website is good for nothing if it doesn’t rank well on the search engine result page or the SERP. 

A website needs to be search engine optimized (SEO) to get a better ranking. Search engine optimization involves many different tips and tricks to make your website accessible to more people, and you would be surprised to know it is quite simple.

Though there are many ways to search engine optimize your website, in today’s blog we are going to cover 5 SEO friendly practices for Google that can get your website at the top of the result page. For more SEO tips and blogs, check out onlinereputationmanage.com

Though to be upfront, the following practices might work for the Google search engine, but not for alternative search engines like Bing, Yahoo, and duckduckgo.

Get A Hold Of Your Competitor

The first and foremost thing to do when it comes to getting a good Google search engine result is to have a good idea of your competition. Develop primary keywords for your website and have them run down through Google. This will help you have a look at the websites that are in your market. 

The websites that share the same primary, as well as long-tailed keywords, are your competitors. You have to note their rankings, posts they have published, and their website to determine what you are up against. You can use many tools to analyze your competitor’s website, some of which will be mentioned below.

Though it is tough to win a market share right off the bat, a solid start is always required, and a solid start in search engine optimizing your business is to take note of your rivals. Research suggests that it takes 4 to 5 months to get the first ranking in Google’s SERP through publishing SEO friendly content on your website.

Tools To Study Your Competitor:

Keywords: Neil Patel’s Ubersuggest

Analytics: Google Adwords

Start With Your Homepage

Your homepage is undoubtedly the most important page of your website. If you have a unique business name, then your homepage is the one that will get the most visits by potential customers so it needs to be a hit of the park. Even if your website gets most of its traffic from affiliate marketing or clicks from published content, the homepage is what drives the site. It should present all options neatly but more importantly, attractively.

Your homepage should have assortments of all sorts accessible for the consumer and should be properly linked to each subsidiary page. A homepage should necessarily have all primary as well as the major long-tailed keywords linked to it in an SEO friendly manner. It should not be a cocktail of keywords, but just should be a good presentation of your entire business. Your homepage should be built for the consumer first as that is the practice that is being promoted by Google in recent years.

Focus On Your Meta Description

When you search a keyword on Google, the results that show up have a description below the URL. This description is called the Meta Description. It can be properly formed by editing the HTML source code of your website, but if you are using a CMS (content managing system) like WordPress, then there is an option of editing your Meta Description built into the platform itself. You can also get various plugins that can help you with Meta Description and many other SEO friendly practices.

In addition to Meta Description, you can also add Meta keywords for your website that will help it rank better. But these will only help your SERP ranking in search engines other than Google as Google recently stopped using meta keywords for its SERP. We will expand on Meta keywords in the following post on how to increase SERP ranking for other search engines.

Titles Are Very Important

The title tag of your post is what pops up on Google’s search engine result page. It is the first impression a user has for your website and by the title, he/she decides whether to click on your link or not. A perfect title tag should be between 40 to 60 characters including white spaces and should have a focus keyword in it. If the length exceeds 60 characters then the search result will show an incomplete title tag which can drastically reduce the click-through rate of a subsidiary page. That’s why a title tag is very important. It gets potential customers to click your link and browse through your website. A good title is essential for getting a solid click-through rate on Google’s search engine result page.

Get It Done By Professionals

To get the top rank in Google’s SERP, one would require 4-5 months of publishing SEO friendly content regularly in a long-tailed keyword with low to medium competition. For a primary keyword, it would take 6 months to 1 year to get the top rank on Google if the keyword has medium to high popularity. If you can go through the ordeal alone, then that’s great. But we would recommend getting professionals.

Onlinereputationmanage are market leaders in producing top results for Google as well as alternative search engines. We are the best SEO company for businesses and individuals and have over three hundred happy clients. Onlinereputationmanage.com is well versed and updated on all SEO practices and we know how to get a top Google SERP ranking for our customers efficiently.

Our search engine optimization is top of the line and we have numbers that prove our skills. With a 98% success rate, onlinereputationmanage gets its customers the Google SERP they deserve. To check out more of the features we can provide for you and your business follow us on our socials: 

7 Benefits of Online Reputation Management

As we have covered extensively in our previous blogs, online reputation management is essential in the modern era of marketing where everything is digitalized and the internet is no longer a commodity, but a necessity and a basic human right.

So in this day and age where the internet has taken over, your image or your brand’s image online is as important, if not more than, your offline perception. A brand that wants to compete in today’s extremely saturated market needs to have control over its online reputation.

But instead of just stating the quintessential need for digital marketing through solid reputation management services, let’s glide over the benefits of online reputation management that will you will receive if you hire Onlinereputationmanage.com for your PR and Reputation Management.

1. Clean Perception

Research suggests that having a cluttered and negative persona online will make 94% of potential customers to shy away from using your brand’s services as they deem it not trustworthy. Fake negative reviews by online trolls and competitors can very much substantially hurt your business. The age of the internet is here. A ruined online image means a ruined business. A clear perception of your company online is a must regardless of your mode of business(online or real-world).

2. Attracts Customer Base

As mentioned before, using Onlinerepuationmanage.com’s digital reputation management, your brand will have a clean image that resonates with your business. A clean perception will attract customers and can increase your customer base by a tenfold. Most customers these days will look for brands that have positive reviews and fake troll reviews scare away the digital shopper with the speed of light. So ORM is required to build up an online customer base for your business.

3. Assures Existing Customer Base

Believe it or not, customers don’t want to be associated with a brand that has a negative online presence. More often than not, even an existing customer will choose to switch over to a competing brand if they find largely negative reviews posted online. This can be attributed to a hive mind mentality but as for now, regular customers of business will pull back if they see negative reviews online as millennials nowadays are pushing for social activism. Fake reviews and malicious online posts targeted against you or your brand can now fence of potential customers but also pollute your existing customer base.

4. Counters Rivals

Numerous social and review based platforms like Google reviews fail to clean up trolls from their website. Online trolls are not only malicious but unwarranted. With the advancement of technology, it has become laughably easy for competitors to hire online trolls to thrash a company’s SERP (search engine result page), and sadly these platforms have failed to eliminate them effectively. Through our reputation management SEO, we can systematically clean up your online image and drown fake negative reviews and links that are posted by trolls.

5. Protect Your Business Yourself

As mentioned earlier, the control of trolls and fake negative reviews is appalling. Platforms continue to fail in protecting businesses from malicious intent and take no responsibility or liability if a brand is subjected to negative pandering online. So when the platforms themselves fail to protect their users, the companies have to take considerable measures from the outside to aid them in fending off negative attacks that their platform can’t and won’t stop. Our proprietary digital reputation management helps you build a clean and honest image of your brand yourself. You should control how your brand is perceived online, not online pandering trolls.

6. Increases SEO

SEO or search engine optimization is no doubt a very important feature of an online business. Even with the ardent shift in SEO implemented by major search engines of the world, your business should be search engine optimized to draw traffic and have a high conversion rate in the potential customer base. But SEO is not just keywords and backlinking now; it is also about the perception of the actual users on the internet.

If you have a damaged online reputation and excessively negative reviews, there is a high chance that the modern search engines will decrease your SERP rank (Search Engine Result Page rank) as the AI thinks that since your business is perceived negatively, fewer and fewer people should come across it. That is why reputation management SEO provided by the best reputation management agency on the market is vital for your business if you want to pounce on the massive online market. Onlinerepuatationmanage.com stays up to date on all the developments of SEO, SXO, and other techniques that are required to survive in the highly saturated and competitive online market of today so that our clients get the best reputation management services they deserve.

7. Increases SXO

SEO is a term most companies like to throw around but don’t know much about. Nowadays Google, the world’s largest search engine, has a constantly evolving algorithm that is inclining towards SXO more than SEO. Though SEO is still the most important part of getting a high rank on the SERP, most search engines due to the imminent and unavoidable rise of spammers and trolls online are moving towards something more organic than SEO.

Search Experience Optimisation or SXO focuses more on the user experience rather than the conventional guidelines that SEO uses. Search engines like Google and Bing are shifting towards SXO to provide their users with an organic search result page free of spammers who manipulate SEO tactics to hijack the SERP.

If you want your business to succeed online, you need to focus on SEO as well as SXO. Online reputation manage offers conscious online reputation monitoring for your brand through all the latest developments in the field of digital reputation management. We stay up to date so that our clients can get top industry level services. We offer a multitude of services and specialize in personality reputation management and small brand PR though we have worked immaculately for big corporations as well.

Check out our services and contact us through our socials to know more about how Online Reputation Manage can give you the edge you deserve.

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Email: info@onlinerepuationmanage.com or call at +918700450757 today!