Online Reputation Management - How Negative Google Reviews Destroy Google Rankings
In the previous post on how to improve your Google SERP ranking, we talked about practices that could get you to the coveted top result of the world’s largest search engine. We covered SEO practices and how to publish SEO friendly content. These were all internal factors. As we may like it or not, external factors also come into play in your website’s ranking on Google and other search engines. So, today we are going into the details of how some external factors- particularly negative Google reviews have the power to tank not only your search engine result page rankings but also your entire business. How Do Negative Reviews Affect My Business? Excessive negative reviews that are posted online by trolls are not distinguished from authentic ones and are hence available for everyone to see. These posts on Google reviews are the first things that pop up on a Google SERP when a potential customer searches for your business. And research suggests that ...