Why is online reputation management important?
“Everywhere I go, I’m second to arrive. My reputation precedes me, and sometimes it skips out on the bill.” – Jarod Kintz Your online reputation is how people perceive you over the internet. With the growing digital world, customers prefer to check online reviews or answers on products and services offered by your brand before they buy it from an e-commerce platform. If your reputation is pessimistic on the web, will these individuals search for answers to go to you? Toward the day’s end, an awful reputation online will negatively affect your business objectives. In fact, businesses risk losing 22% of business when potential customers find one negative article on the first page of their search results . Three negative articles can cause that number to jump to 59.2%. As scary as that is, negative articles aren’t the only risk factor you ought to be worried about. There is a lot more to it like your competitors defaming you on the internet, negative testimonials, negative publicity